Our Company Values

For those who are looking for financial advice, we realize the available options are many and deciding who to work with is a challenging problem. Listed below are our Company Values which we hope will give you a better understanding of how we operate.

  1. People Matter – We believe that each person is innately valuable and worthy of respect and honor. We believe that relationships matter and that business is relational, top to bottom. People First, Money Second is a priority statement that places people and relationships ahead of financial matters.
  2. Integrity Matters – We believe that integrity and truth matter. We believe we need to conduct our business in such a way that we are above reproach. We believe suitability and ethical practices come from placing a high value on other people and their needs before our own.
  3. Communication Matters – We believe that communication with our client partners builds and maintains the trust that is necessary for business relationships to reach their full potential. We believe that our client partners deserve the type of communication that is frequent, timely, truthful, & relevant.
  4. Service Matters – We believe that good service is practical and that great service is necessary in the pursuit of business excellence. We will pursue perfection and in so doing “catch a little excellence along the way.” (Vince Lombardi)

Michael Watkins

Tampa Bay Advisory, LLC

Financial Planner, Investment Advisor and Author

Michael Watkins has been a resident of Pinellas County, Florida since 1980. He started out in the commercial construction industry and quickly advanced to a project manager position. During those years Michael played a vital role by interacting with business owners and building solid relationships along the way. Those relationships turned out to be the steppingstones that helped him start a building maintenance business, which he built into a fifty plus person organization with two divisions. Employing those people and helping their families prosper was one of the most rewarding seasons in Michael’s life. He also started a small manufacturing company and Michael holds a US Trademark and Patent as a result.

All these life/business experiences eventually steered Michael into the Financial Services industry in 2010. Today, Michael is the founder of Tampa Bay Advisory where he holds a Series 65 Registration, a Florida Life, Health, and Annuities license. Michael has also earned a Registered Financial Consultant (RFC), Certified Dementia Practitioner (CDP) and a Certified IRMAA Planner designation. On the investment side, he is an Investment Advisor Representative with Virtue Capital Management in Nashville.

As a Fiduciary Advisor Michael is keenly aware of snares that could impede his clients from reaching their financial goals. He is passionate about delivering full and accurate information so the best possible outcomes can be achieved.

Michael and his wife Annie have 3 daughters, seven grandchildren and live in Dunedin.

Rick Miller

Tampa Bay Advisory, LLC

Financial Planner & Investment Advisor

Rick Miller has had a long and varied career. He has owned several successful businesses, numerous investment properties and spent 17 years in the mortgage business where he grew his mortgage company to 4 locations and over 55 employees. He holds 2 Master’s degrees and began as a college English and Communications instructor.

Most recently, he has been in financial planning, investment and insurance advising since 2000. He is an Investment Advisor Representative with Virtue Capital Management. He has a Certificate in Financial Planning, he is an IRMAA Certified Planner and a Certified Dementia Practitioner, along with being licensed for life insurance, long term care and annuities in multiple states.

Rick is a Fiduciary and his primary objective is to listen to and guide individuals, families and business owners so that they can make the best possible decisions for their financial, retirement and business success. A major focus is protecting the surviving spouse in retirement.

Rick and his wife Alison, married 46 years this July, live in Clearwater Beach. They have 2 sons, Ben and Matt and a rescue Beagle named Connor.

Plan For Your Future

There is no one “best place” to put your retirement money because each individual and couple has unique requirements, different tolerances for risk, and need their money at different times. Likewise, there is no one place to keep your money that fits everyone for exactly the same reasons. Your unique circumstances must be taken into consideration if you seek to find the “most favorable place” for your retirement money. This is where we can be of service.